Comparison
Pinned vs Later: an honest comparison for creators (2026)
Full disclosure: I'm the founder of Pinned, so yes, I'm biased. This is my honest take on Pinned vs Later, including the parts where Later is the better tool. Both pair a social media scheduler with a link in bio page, so on paper they look alike. In practice they are built for different people.
The short answer: if your audience lives on Instagram, TikTok and Pinterest and you sell from your bio, Later is stronger and cheaper to start. If you stream, game, or post to X (Twitter), Bluesky and Discord, Pinned covers that and Later doesn't. Later ended X support on August 28, 2025.
Below: the networks each one posts to, real prices, and who I'd send where. If you only need a free page today, the Pinned link in bio costs nothing.
Pinned vs Later at a glance
| What | Pinned (mine) | Later |
|---|---|---|
| Best for | Streamers, gamers, creators | Instagram-led brands and shops |
| Price | Creator $39/month or $390/year | From $25/month, or $18.75/month billed yearly |
| Free option | Free link in bio, forever | 14-day trial; limited Free plan |
| X, Bluesky, Discord | Yes, all three | No |
| TikTok, YouTube, Pinterest | Coming soon | Yes |
| Posts per month | Unlimited on Creator | 30, 180 or unlimited per profile by plan |
| Link in bio sells | No | Yes, shoppable linked posts |
| Social inbox | Basic: X and Facebook Pages | From Growth |
| AI | Business plan, your own AI key | Credits included |
| Mobile app | Web app that works on phones | iOS and Android |
The real difference
Later is a visual, Instagram-first planner. You drag media onto a calendar, it auto publishes to eight networks, and its link in bio turns your feed into a clickable shop. It is priced per Social Set, which is one profile of each network it supports, plus a monthly post cap per profile on the two cheaper plans.
Pinned starts from the creator's page. Your pinned.gg page carries your links, a weekly stream schedule, a live badge that switches on when you go live on Twitch or Kick, upcoming events and a media kit. The scheduler sits next to it and leans toward text-first and community networks.
The overlap is smaller than it looks. Both post to Instagram, Facebook, Threads and LinkedIn. Only Later posts to TikTok, YouTube, Pinterest and Snapchat. Only Pinned posts to X, Bluesky, Discord server channels and Shopify blog articles.
1. Pinned
Mine- Best for
- streamers, gamers and creators on X, Bluesky and Discord
- Price
- Free link in bio; Creator $39/month or $390/year
- Posts to
- X, Instagram, Facebook Pages, Threads, LinkedIn, Bluesky, Discord, Shopify blog
Pinned is one web app with a link in bio page, a social media scheduler, analytics and a media kit builder. The $39 Creator plan covers up to 15 social accounts, unlimited posts, more than one account per platform, a custom domain and no watermark.
It was built gaming first. You can post to Discord channels without installing a bot, create an event once and let Pinned schedule the reminder posts, and watch everything on a social board with columns for notifications, upcoming posts and analytics.
The catch: no TikTok, YouTube, Pinterest or Google Business posting yet. TikTok is in TikTok's app review and the others are coming. There is no shared team inbox with assignments and no native mobile app.
2. Later
- Best for
- Instagram, TikTok and Pinterest brands and shops
- Price
- From $25/month, or $18.75/month billed yearly
- Posts to
- Instagram, Facebook, TikTok, LinkedIn, Pinterest, YouTube, Threads, Snapchat
Later is a mature scheduler with a polished visual planner, best time to post suggestions for Instagram, Facebook and TikTok, Instagram first comments and product tagging, and mobile apps for iOS and Android.
Its link in bio (Linkin.bio) is included in every paid plan. You can add up to 5 links to an Instagram post, affiliate links through Mavely, and a Mailchimp or email signup form.
The catch: Starter allows 30 scheduled posts per profile per month, 1 user and 3 months of analytics, and you can't add users or Social Sets to it. The inbox and approvals start on Growth. X is gone, and Bluesky and Discord are not supported.
Where Later is better
- Video and visual networks. Later publishes to TikTok, YouTube, Pinterest and Snapchat today. If those are your main channels, that alone decides it.
- Selling from your bio. Later's link in bio makes your posts clickable and shoppable, tracks affiliate sales and collects emails. Pinned's page sells nothing and has no email signup right now.
- A small team with an inbox. Growth adds a social inbox for Instagram, Facebook and TikTok comments and DMs, approvals and custom roles for $50/month, or $37.50/month billed yearly.
- AI in the price. Caption Writer and Ideas run on included credits: 5, 50 or 100 a month. Pinned's AI lives on the Business plan and runs on your own AI key.
- Native iOS and Android apps and deeper brand analytics on Scale: competitive benchmarking, brand mentions and Meta Ads data.
Where Pinned is better
- X, Bluesky and Discord. All three publish from the Creator plan. Later supports none of them.
- Streaming tools. The live badge, stream schedule, events with add-to-calendar buttons and automatic event reminder posts are all part of the product.
- No per-profile caps. Creator gives unlimited posts and 15 accounts in any mix, so two X accounts don't push you up a tier.
- A media kit in the same plan. Six templates, stats pulled from your connected accounts, shared as a link and shown on your page.
- Agencies and brands. Business adds per-brand workspaces with up to 10 team members, four AI agents that propose instead of auto-posting, an email builder and an SEO tool for Shopify blogs.
Pricing compared
A solo creator with one account per network pays $25/month for Later Starter, or $18.75/month billed yearly, against $39/month or $390/year for Pinned Creator. Later is cheaper, as long as 30 posts per profile a month and 1 user is enough. Later's 180-post Growth plan is $50/month, or $37.50/month billed yearly, and unlimited posts means Scale at $110/month, or $82.50/month billed yearly.
A small team that only schedules is cheaper on Later: Growth includes 2 users, and extra users are $5/month each, or $3.75/month billed yearly. Pinned's team seats come with Business at $100/month per brand, or $1,000/year, which also brings the AI agents and SEO tool, plus whatever your AI provider bills you.
My pick
Pick Later if you run an Instagram, TikTok or Pinterest brand, sell products or affiliate links from your bio, want an inbox for a two-person team, or need a phone app. It is the better tool for that job, and its Starter plan costs less than mine.
Pick Pinned if you stream or game, post to X, Bluesky or Discord, and want your link in bio, scheduler and media kit in one plan without post caps.
If you need TikTok and X in one tool today, neither of us does both: Buffer and Post Bridge do.
Frequently asked questions
Does Later still post to X (Twitter)?
No. Later stopped letting people connect new X accounts on July 30, 2025 and ended X support on August 28, 2025. Posts scheduled for that date or later did not publish, and Later stopped collecting X analytics. If X matters to you, you need another tool for it. Pinned posts to X, Bluesky and Discord on its Creator plan, and Buffer and Post Bridge also post to X.
Is Later cheaper than Pinned?
To start, yes. Later Starter is $25/month, or $18.75/month billed yearly, and Pinned Creator is $39/month or $390/year. Starter limits you to 30 scheduled posts per profile per month, 1 user and one profile per network, and you can't add users to it. Pinned Creator includes unlimited posts, up to 15 accounts in any mix, a custom domain for your link in bio and the media kit builder.
Can Pinned post to TikTok, YouTube or Pinterest?
Not yet, and I'd rather say it plainly. TikTok is in TikTok's app review, and YouTube, Pinterest and Google Business Profile are coming soon. Today Pinned posts to X, Instagram, Facebook Pages, Threads, LinkedIn, Bluesky, Discord and Shopify blog articles. If scheduling TikToks, Shorts or Pins is the core of your week, Later does that today and Pinned does not.
Which link in bio is better, Later or Pinned?
It depends on whether you sell or stream. Later's link in bio turns your posts into a clickable feed with up to 5 links per Instagram post, affiliate links and email collection. Pinned's page sells nothing and collects no emails, but adds a live badge, a weekly stream schedule, events, a Discord invite card, clips and a media kit section, and the basic page is free forever.
Do I need my own AI key to use AI in Pinned?
Yes. Pinned's AI agents and SEO tool are on the Business plan and run on a model key you connect from Anthropic, OpenAI, Google or xAI, so that provider bills your usage on top of the plan. Later bundles AI credits instead: 5 a month on Starter, 50 on Growth and 100 on Scale, with 100 more for $5/month as an add-on on Growth and Scale.
Try Pinned free
Your pinned.gg page is free forever, with every theme and the live badge. If you want the scheduler, the Creator plan starts with a 14-day free trial and you can cancel any time in the trial at no cost. Make your free page or compare the plans first.
I checked prices and features for every product here on October 3, 2026. They change often, so double-check before you buy.