Comparison
Pinned vs Sintra AI: an honest comparison of AI marketing helpers (2026)
I'm the founder of Pinned, so yes, I'm biased. This is my honest take on Pinned vs Sintra AI, 2 products that both sell AI helpers to small businesses but are built in very different ways. I'll tell you where Sintra is the better buy, and for a lot of people it is.
The short answer: Sintra is a cheap, friendly chat app with 12 AI helpers, the AI usage included, and posting to Facebook, Instagram, LinkedIn, TikTok and YouTube. Pinned's AI agents are one part of a bigger toolkit on the Business plan: a social media scheduler, a link in bio page, an email builder and a Shopify SEO tool, with the agents drafting work inside them. Pinned costs more and runs on your own AI key.
If you want the cheapest AI help across your whole business, pick Sintra. If you want agents inside a scheduler and a link in bio page, read on.
Pinned vs Sintra AI at a glance
| What you get | Pinned (mine) | Sintra AI |
|---|---|---|
| Best for | Creators, streamers, small brands, agencies | Small business owners who want AI help everywhere |
| Price | $100/month per brand, or $1,000/year | $15.60/month on a 12-month plan, $48.50 month to month (sale prices) |
| AI included | No, runs on your own AI key | Yes, 250 credits a month |
| AI helpers | 4 marketing agents | 12 helpers across the business |
| Posts to | X (Twitter), Instagram, Facebook, Threads, LinkedIn, Bluesky, Discord, Shopify blog | Facebook, Instagram, LinkedIn, TikTok, YouTube |
| Link in bio, email builder, SEO tool | Yes, all 3 | No link in bio; writes emails and blog posts in chat |
| Free plan or trial | Free link in bio plan, 14-day trial of paid plans | No free plan, 14-day money-back guarantee |
The real difference
Sintra is chat first. You talk to a helper (Soshie for social, Emmie for email, Seomi for SEO, Dexter for data, and 8 more), it reads what you stored about your business in its Brain AI, and it writes. Soshie can also run a Social Media Manager automation that drafts next week's posts every Sunday. You approve each one before it's scheduled.
Pinned starts from the other end. The tools came first: a scheduler, a link in bio page, a media kit, an email builder and an SEO tool for Shopify blogs. The 4 agents on the Business plan (Social Media Assistant, SEO Manager, Data Analyst and Email Marketer) work inside those tools. They draft posts into your calendar, plan email campaigns for the builder, audit and refresh your Shopify blog, and write reports from your analytics. Nothing is posted, sent or published until you click.
So the real question is where the work ends up: in Sintra's chat and calendar, or in the tools you already publish from.
What the AI costs you
This is the biggest practical difference. Sintra includes the AI. Your plan comes with 250 credits a month. A chat message costs 0.1 to 1 credit and a post made in chat costs 1 credit, according to Sintra's credits guide. When credits run out, the helpers stop until next month or until you buy a top-up.
Pinned doesn't include the AI. The agents and the SEO tool run on a model key you connect from Anthropic, OpenAI, Google or xAI, and that provider bills you for usage on top of the $100/month plan. You pick the model and you see the bill, but it is a second bill, and Sintra doesn't have one.
1. Pinned
Mine- Best for
- creators, streamers, small brands and agencies who want AI inside their publishing tools
- Price
- Business: $100/month per brand, or $1,000/year, plus your AI provider's usage
- AI included
- No, it runs on your own Anthropic, OpenAI, Google or xAI key
Pinned is one web app with a link in bio page, a social media scheduler, analytics and a media kit builder on the $39/month Creator plan. Business adds the 4 AI agents, the email campaign builder, the AI blog generator and SEO tool, unlimited social accounts and up to 10 team members per brand.
The scheduler publishes to X, Instagram, Facebook Pages, Threads, LinkedIn, Bluesky, Discord and Shopify blog articles. TikTok, YouTube, Pinterest and Google Business Profile are coming, but they aren't live yet. The email builder doesn't send email itself: you schedule campaigns in your Klaviyo account or copy the HTML into another platform.
The catch: it costs more than Sintra before you even count model usage, it's a smaller and newer product, and the SEO tool only publishes to Shopify.
2. Sintra AI
- Best for
- small business owners who want cheap AI help with social, email, SEO, support and admin
- Price
- Sintra X: $15.60/month paid as $187.20 for 12 months, or $48.50 month to month (sale prices), no free plan
- AI included
- Yes, 250 credits a month, with paid top-ups
Sintra sells one plan, Sintra X, with all 12 helpers. You pay the whole term upfront: $48.50 for 1 month, $70.80 for 3 months or $187.20 for 12 months, plus VAT where it applies. The pricing page shows these as discounts from $97, $59 and $52 a month. There is no free plan; you get a 14-day money-back guarantee instead.
Soshie posts to Facebook Pages, Instagram Business or Creator accounts, LinkedIn profiles and pages, TikTok and YouTube. There are limits: no Instagram Reels or video stories, no Facebook Reels, and videos up to 1 minute. Emmie writes welcome flows, campaigns and win-back emails, but you send them from your own email tool.
Where Sintra AI is better
- Price. $187.20 for a year of Sintra X is less than 2 months of Pinned Business, and the AI is included.
- Breadth. Helpers for customer support, sales, recruiting, finance reports and admin. Pinned's agents only do marketing.
- TikTok and YouTube. Sintra can publish short videos to both today. Pinned can't yet.
- Simplicity. You chat, it writes. No AI key and no second bill.
- Mobile apps. Sintra has iPhone and Android apps. Pinned is a web app that works on phones.
- Integrations. Over 1,000, including Gmail, Notion, HubSpot and QuickBooks.
Where Pinned is better
- More places to post. X, Threads, Bluesky and Discord channels aren't on the Social Media Manager's list. Pinned posts to all 4, plus Shopify blog articles.
- The tools around the AI. A link in bio page with a live badge, stream schedule and events, a media kit, post analytics, and an email builder that schedules campaigns in Klaviyo.
- SEO for Shopify stores. The SEO tool writes and refreshes articles from your Search Console data, checks each draft against a rulebook and publishes only after you approve. It also tracks whether ChatGPT, Perplexity, Gemini and Google AI Overviews mention your brand.
- Brands as workspaces. Each brand has its own accounts, team of up to 10, agents and SEO tool, so agencies add one per client.
- Your choice of model, plus an API. You pick the provider, and Business includes a REST API and an MCP server. Sintra's help center says it has no public API.
- A free start. Pinned's link in bio is free, and paid plans start with a 14-day free trial. With Sintra you pay first and ask for a refund within 14 days.
Pricing compared
A solo owner. Sintra X costs $187.20 for 12 months or $48.50 month to month. Pinned Business costs $1,000/year or $100/month, plus your AI provider's usage. If you only need scheduling and a link in bio page, Pinned Creator is $39/month or $390/year, without the agents.
A team of 3 running 2 brands. In Sintra, teammates join free and one workspace holds up to 5 Brain AI profiles, but everyone shares 250 monthly credits unless you buy more. In Pinned, 2 brands cost $200/month or $2,000/year, with up to 10 team members each, plus model usage.
My pick
Pick Sintra AI if you run a small business on a tight budget, post mostly to Facebook, Instagram and LinkedIn (or short videos to TikTok and YouTube), and want help with emails, support replies and admin too. For most solo owners it's the better value, and I'd tell a friend that.
Pick Pinned if you're a creator, streamer or small brand that needs a scheduler and a link in bio page anyway, you post to X, Threads, Bluesky or Discord, you want Shopify blog posts that wait for your approval, or you run several brands with a team. Start on Creator at $39/month and add the agents later.
Frequently asked questions
Is Sintra AI cheaper than Pinned?
Yes, by a lot. Sintra X costs $15.60 a month paid as $187.20 for 12 months, or $48.50 month to month, and the AI usage is included in 250 monthly credits. Pinned Business is $100 a month per brand, or $1,000 a year, and its agents run on your own AI key, so your model provider bills you for usage on top. If price decides it, Sintra wins.
Does Sintra AI post to social media for you?
Yes. Sintra's Social Media Manager, run by its Soshie helper, publishes or schedules posts to Facebook Pages, Instagram Business or Creator accounts, LinkedIn, TikTok and YouTube. Posts it drafts on its weekly schedule need your approval before they're scheduled. It doesn't post Instagram Reels or Facebook Reels, and videos are limited to 1 minute.
Do Pinned's AI agents post without asking me?
No. Pinned's 4 agents draft and propose: posts land in your calendar, email campaigns wait in the builder, and blog articles wait as unpublished Shopify drafts. Nothing is posted, sent or published until you click. The only exception is one you switch on yourself, an opt-in auto-reply for simple thank-you replies.
What can Sintra do that Pinned can't?
Pinned doesn't post to TikTok or YouTube yet, though both are coming. It has no helpers for customer support, sales, recruiting or bookkeeping, no native mobile app, and no AI included in the price: you connect an Anthropic, OpenAI, Google or xAI key and pay that provider for usage. If those matter most to you, Sintra fits better.
Try Pinned free
You can start on the free plan with a link in bio page, or try Creator or Business free for 14 days and cancel in the trial at no cost. If Sintra suits you better after reading this, that's a fine outcome too.
I checked prices and features for every product here on October 3, 2026. They change often, so double-check before you buy.